📌 This article answers the following questions:
- How do you set up a Pass Visit Wallonia (Pass VW) promotion in elloha?
- How does a customer enter their Pass VW code when making a booking?
- How do you define which offers are eligible for the Pass VW and set the validity period?
- How do you manually apply a Pass VW when entering a direct booking?
Why is this important?
The Pass Visit Wallonia is a powerful tool for boosting business at your guesthouse or holiday let. By accepting these passes, you benefit from several advantages:
Increased visibility: Your property is promoted to an active community of Walloon travellers.
Seasonal fluctuations managed: You can create specific offers to boost your bookings during quieter periods.
Simplified customer experience: The discount is calculated automatically, ensuring a quick and error-free booking.
Wallonie Belgique Tourisme (WBT) enables its members, recognised by the CGT, to benefit from the Pass Visit Wallonia (VW) card scheme, which operates via a connection between elloha and Adelya, a platform specialising in loyalty card management.
What your customers will see
The VW Pass works on the same principle as a standard promo code:
Your customers enter their code directly when making their booking.
The discount is automatically applied to the total cost of their stay.
This scheme is exclusively reserved for Pass VW holders.
Follow the step-by-step guide
Step 1: Set up a Visit Wallonia Pass promotion
This section allows you to set up and manage your specific offers linked to the Visit Wallonia Pass directly from your account.
In the main menu on the left-hand side of your screen, click on Pricing.
Select the VW Pass sub-menu.
Click on the ‘Add a promotion’ button to start setting it up.
💡 Tip: This centralised interface allows you to manage all your Visit Wallonia benefits in just a few clicks, making it easier to manage your bookings.
Step 2: Set up the details of your Pass VW promotion
Fill in the following information to set up your promotional offer:
Name: enter the title of your promotion.
Discount: enter the value of the discount and select the desired unit (as a percentage or as a fixed amount in €).
Number of uses: specify whether the offer is unlimited or set a maximum number of bookings allowed.
Description: write an explanatory text setting out the terms and conditions of the offer.
Step 3: Set the promotion’s validity period
In the Publication / Validity tab, select the desired validity type for your offer:
Permanent: your promotion remains active with no expiry date.
For a limited period: set a specific validity period starting from when your customer redeems the promotion.
Custom dates: set a specific period by entering the Start date and End date.
💡 Tip: Opt for custom dates for your seasonal offers or short-term special promotions to better manage your schedule.
Step 4: Select the relevant offers
In the ‘Applicable Offers’ tab, specify the accommodation types to which your promotion applies:
Main offers: tick the accommodation options eligible for the discount.
Options: select the relevant additional services.
Shop products: choose the additional items covered by the offer.
Gift vouchers: enable this option if the promotion is to apply to the purchase of gift vouchers.
⚠️ Please note: Only the offers you have ticked will be eligible. If an offer is not selected, the promotional code cannot be used on it.
Step 5: Configure the publication of your promotion
From the Publication tab, set the visibility and booking conditions for your offer:
Publication period: choose the period during which the promotion is available for sale:
Based on the validity period: the promotion can only be booked during the stay dates defined in step 3.
Custom dates: allows you to set a sales period (purchase date) that differs from the stay period.
💡 Tip: The publication date corresponds to the purchase date. The system checks whether the customer makes their booking within this time window, regardless of the dates of the stay itself.
Public promo code: tick the “This promo code is public” option.
⚠️ Please note: For VW Pass users, activating the public promo code is mandatory. Without this, the Pass input field will not appear for your customers.
Step 6: Send the promo code to a customer
From the ‘Sent to’ tab, you can send a promotional code directly to one of your customers.
Sending procedure
Enter the recipient’s details: Surname, First name, Email and Telephone number.
Select the desired language for the message.
Click the ‘Send promo code’ button.
How it works for the customer
The customer receives their code by email (or by text message, depending on your settings).
The customer can enter the code when making a booking on your search engine.
💡 Good to know: This step is optional. It is only useful if you wish to send a targeted message for a personalised offer.
Step 7: Save your VW Pass promotion
Once you have completed the information in the following tabs:
Description
Applicable offers
Validity
Publication
Click the Save button.
❗️Important: If you create several promotions for the same accommodation, the system will automatically apply the first one it finds. Make sure you organise your offers carefully!
Step 8: Applying a VW Pass to a new booking
To book a direct reservation using a VW Pass discount, follow these steps:
From your elloha account, click the New Booking button.
Select the offer of your choice and add it to the basket.
Set the dates of the stay and the number of guests.
In the VW Pass section in the right-hand column, enter the 13-digit code.
Click the ‘Confirm’ button.
⚠️ Please note: The VW Pass input field will only appear if a dedicated promotion is active, if the selected offer is eligible and if the dates of your stay meet your specified criteria.
If the code is valid, the system will automatically apply the following changes:
The discount is deducted from the total amount.
The total basket price is recalculated in real time.
The promotion details are displayed on the offer line.
💡 Tip: The VW Pass technically functions as a promotional code; it must be entered before payment is finalised to affect the final booking amount.
Key points
Eligibility: Your elloha account must be recognised by the CGT within the WBT network.
Unique code: The customer must provide a 13-digit numerical code.
Automatic application: The discount is applied to the total basket value provided the date conditions are met.